We often think of brand loyalty as something only giant companies with million dollar marketing budgets can obtain. The reality of it is, brand loyalty exists at all levels of business. I would bet you don’t even realize how brand loyal you are.
That guilt you feel when you see a different barber or hair stylist. That’s brand loyalty. The restaurant you visit nearly every week. That is brand loyalty. The sports teams you have been supporting nearly your entire life. That’s brand loyalty.
Businesses of all shapes and sizes develop and foster loyalty.
Brand photography offers a unique and diverse way to create and promote brand loyalty for you and your business. Cohesive brand images on social media and your website promote consistency for your audience. Consistency builds trust and trust builds loyalty.
Brand photography is authentic and personal to the business or person behind the brand. That authenticity and your true personality come through in the images and create an emotional connection with your audience. The connection keeps your audience engaged. And recurring engagement creates brand loyalty.
Brand photography creates transparency. Transparency is key to authenticity. Stock photos are old news and overused. Personal brand photography is a glimpse behind the scenes of a business. It tells your audience you and your business are real, living humans, working hard to provide and serve.
Loyalty is not guaranteed and authenticity is not a one-time effort but an ongoing commitment. Your brand is alive and something that will continue to grow and adapt. If you’d like to talk more about fostering your brand loyalty through personal and authentic brand images, let’s chat.
Photo: Lincoln Nebraska Brand Photography Session - Amy Maly Photography
Amy wanted brand photos that matched her own light and airy editing style. Her brand imagery represents the the luxury and gorgeous wedding clients she serves.