More Than a Fire Starter: Capturing Purpose of Spark Change Story

Some brand sessions are about capturing a product. Others are about capturing a purpose.

This one was both.

When Malindi, the founder of Spark Change LLC reached out, I could feel the heart behind her words. She wasn’t just looking for product photos—she wanted people to understand what Spark Change really stands for. It’s not just about fire starters; it’s about helping people—especially kids—connect with the outdoors, breathe in fresh air, and remember what it feels like to be grounded in something real.

It’s a brand rooted in purpose, built on sustainability, and committed to giving back.

Capturing a Mission Outside the Frame

We kept things simple and honest—just like her vision. The session took place outdoors with elements that reflected the brand: leaves, trees, grass, and fire. She even lit the fire herself with her product, which felt like such a powerful full-circle moment.

At first, she wasn’t sure if she wanted to be in the photos. But by the time we got going, there was a shift. The confidence, the passion, the story—it all came through. And that’s exactly what makes branding sessions so impactful. You’re not just showing what you do. You’re showing why it matters.

A Brand That Sparks Something Bigger

Spark Change LLC donates a portion of its proceeds to a local nonprofit that gives children facing adversity the chance to experience outdoor education. In a world that’s becoming increasingly disconnected, this brand is helping spark something real—curiosity, healing, connection.

And being able to document that? It was such a privilege.

Let’s Tell the Story Behind Your Brand

Whether you’re launching something new or redefining your presence, I believe your photos should reflect more than just the work you do—they should reflect the heart behind it.

I’m based in Lincoln, Nebraska, and travel for branding sessions throughout the Midwest. If you’re ready for photos that feel true to your purpose, I’d love to hear your story. Let's chat over coffee!

See more brand sessions here; the empowerment experience awaits you.